Privacy Policy
Effective Date: September 10, 2026
Armor & Faith (“Armor & Faith,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when you visit armorandfaith.com (the “Website”).
This Privacy Policy explains what information we may collect, how we use it, how we may share it, and the choices you have regarding your information.
1. Information We Collect
Information You Provide
You may voluntarily provide personal information when you interact with the Website. For example, you may provide information when you:
- Subscribe to our newsletters or email updates
- Request new materials or other information
- Complete a contact or other Website form
- Send us an email
- Otherwise communicate with Armor & Faith
Depending on the particular form or interaction, the information you provide may include:
- Your name
- Email address
- Information contained in a message or request
- Your preferences regarding newsletters, updates, or other materials
- Other information you voluntarily choose to provide
You are not required to provide more information than is reasonably necessary for the particular purpose of a form.
Please do not submit sensitive personal information, including Social Security numbers, financial account information, passwords, medical information, or other highly sensitive information through Website forms.
Information Collected Automatically
When you visit the Website, certain technical and usage information may be collected automatically by the Website, hosting provider, analytics services, security services, or similar technologies.
This information may include:
- IP address
- Browser type and version
- Device type
- Operating system
- Pages visited
- Date and time of visits
- Referring website or page
- Approximate geographic information
- Information about how you interact with the Website
This information may be used to maintain, secure, analyze, and improve the Website.
2. How We Use Your Information
We may use information we collect to:
- Send newsletters, updates, announcements, and new materials that you have requested or subscribed to receive
- Respond to questions, comments, or requests
- Provide information about Armor & Faith and its content
- Improve our Website and its content
- Understand how visitors use our Website
- Maintain the security and functionality of the Website
- Prevent spam, fraud, misuse, or other harmful activity
- Comply with applicable laws and legal obligations
We do not sell your email address or personal information.
3. Email Newsletters and Updates
If you sign up to receive newsletters, updates, new material, or other communications from Armor & Faith, we will use the information you provide to send those communications.
We may use third-party email marketing and communication platforms to manage subscribers and deliver emails. These services may include Mailchimp or similar email marketing platforms. The specific service we use may change over time.
When you subscribe, information such as your name and email address may be transmitted to and stored by the third-party email service we use. That information is used to manage your subscription and deliver communications from Armor & Faith.
Our newsletters and other marketing emails will include an opportunity to unsubscribe. You may unsubscribe at any time by using the unsubscribe link included in our emails or by contacting us at:
If you unsubscribe, we may retain limited information necessary to honor your unsubscribe request and prevent you from being unintentionally added to the mailing list again.
Unsubscribing from newsletters will not necessarily prevent us from responding to a direct inquiry or other communication you have initiated with us.
4. Forms and Jotform
Armor & Faith may use third-party form services to collect information that visitors voluntarily submit through Website forms. These services may include Jotform or similar form and data-collection platforms.
Depending on the form, information submitted may include your name, email address, message, preferences, or other information you voluntarily provide.
When you submit information through a form operated by a third-party service, the information may be transmitted to and stored by that service on our behalf.
We use information collected through forms for the purposes described in this Privacy Policy, such as responding to inquiries, providing requested materials, and managing newsletter or other communications.
The third-party provider’s own privacy policy and terms may also apply to information submitted through its platform. We encourage you to review the provider’s privacy policy before submitting information.
We do not request sensitive personal information through our forms. Please do not submit Social Security numbers, passwords, financial account information, medical information, or other highly sensitive information unless specifically requested through a secure process.
5. Google Analytics
Armor & Faith intends to use Google Analytics to help us understand how visitors use our Website and to improve the Website, its content, and user experience.
Google Analytics may collect information about Website visitors and their interactions with the Website, including:
- Number of users and sessions
- Pages viewed
- Approximate geographic information
- Browser and device information
- Website interaction and usage information
- Technical information associated with Website visits
Google Analytics may use cookies and similar identifiers to distinguish users and measure interactions with the Website.
Armor & Faith will not intentionally send personally identifiable information, such as your name or email address, to Google Analytics.
We may use available Google Analytics privacy controls and settings designed to limit or manage data collection and retention.
For additional information about how Google handles information collected through Google Analytics, please review Google’s applicable privacy documentation.
6. Cookies and Similar Technologies
The Website may use cookies and similar technologies.
Cookies are small files stored on your device that can help websites function properly and understand how visitors use a website.
Armor & Faith may use cookies or similar technologies for purposes including:
- Website functionality
- Security
- Remembering certain preferences
- Website analytics
- Understanding Website traffic and usage
- Improving Website performance
Google Analytics may use cookies to measure visitor interactions with the Website.
Third-party services used by Armor & Faith, including email marketing, form, analytics, security, or other service providers, may also use cookies or similar technologies when their services are integrated with the Website.
You can generally control or disable cookies through your web browser settings. Disabling certain cookies may affect the functionality of portions of the Website.
Depending on the technologies implemented on the Website and the location of the visitor, additional cookie or consent controls may be provided.
7. Third-Party Service Providers
We may use third-party service providers to help us operate the Website and provide requested services.
These may include:
- Website hosting providers
- Email marketing and newsletter services, such as Mailchimp or similar services
- Form and data-collection services, such as Jotform or similar services
- Google Analytics
- Website security and spam-prevention services
- Other technology or service providers necessary to operate the Website
These providers may process personal information on our behalf in connection with the services they provide.
We do not authorize these providers to use your personal information for purposes unrelated to the services they provide to Armor & Faith, except as permitted by their own terms, privacy policies, or applicable law.
Third-party providers maintain their own privacy policies and terms. We encourage you to review those policies when appropriate.
8. Book Purchases and Third-Party Retailers
Armor & Faith may provide links to third-party websites where books and other materials may be purchased.
These retailers may include Amazon, Lulu, and other book distributors or retailers.
Book purchases are not processed directly through armorandfaith.com.
When you click a link from our Website and purchase a book or other product from a third-party retailer, the transaction takes place on that retailer’s website and is governed by that retailer’s own terms, conditions, and privacy policy.
Armor & Faith does not collect or process your payment card, bank account, or other payment information when you purchase a book through a third-party retailer.
We are not responsible for the privacy practices, security, content, or policies of third-party websites.
9. Information Sharing
We do not sell or rent your personal information.
We may share information with third-party service providers when reasonably necessary to:
- Operate and maintain the Website
- Send newsletters or other requested communications
- Process form submissions
- Analyze Website usage
- Provide Website security
- Prevent spam and abuse
- Provide other services on our behalf
We may also disclose information when we reasonably believe disclosure is necessary to:
- Comply with applicable law, regulation, legal process, or governmental request
- Protect our rights or property
- Protect the security of the Website
- Prevent fraud or abuse
- Protect the safety or rights of our users or others
10. Data Security
We take reasonable measures to protect personal information submitted through the Website.
However, no method of transmitting or storing information electronically is completely secure. While we make reasonable efforts to protect your information, we cannot guarantee the absolute security of information transmitted to or stored by the Website or third-party service providers.
11. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected.
For example, if you subscribe to our newsletter, we may retain your email address for as long as you remain subscribed.
If you unsubscribe, we may retain limited information necessary to honor your unsubscribe request and prevent future unwanted communications.
We may also retain information as necessary to respond to communications, maintain appropriate business records, resolve disputes, enforce agreements, and comply with legal obligations.
Third-party service providers may retain information according to their own policies and agreements with us.
12. Children’s Privacy
Armor & Faith is not directed toward children under the age of 13, and we do not knowingly collect personal information from children under 13.
If you believe a child has provided personal information to us through the Website, please contact us at hello@armorandfaith.com so that we can take appropriate steps.
13. Your Privacy Choices
Depending on where you live and applicable law, you may have certain rights concerning your personal information.
These rights may include the ability to:
- Request information about personal information we maintain about you
- Request correction of inaccurate personal information
- Request deletion of certain personal information
- Withdraw consent where processing is based on consent
- Unsubscribe from newsletters and marketing communications
To make a privacy-related request, please contact:
We may need to verify your request before taking certain actions, as permitted or required by law.
14. California Privacy Rights
If you are a California resident, California law may provide you with additional rights concerning your personal information.
Armor & Faith does not sell personal information for monetary consideration.
California residents may contact us at hello@armorandfaith.com regarding applicable privacy rights or questions about our handling of personal information.
15. Third-Party Links
The Website may contain links to websites operated by third parties, including book retailers, email services, social media platforms, and other websites that may provide additional resources or information.
We are not responsible for the privacy practices, security, or content of third-party websites.
Once you leave armorandfaith.com, the privacy policy and terms of the third-party website will apply.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our Website, services, information practices, or applicable laws.
When we make changes, we will update the “Effective Date” at the top of this Privacy Policy.
We encourage you to review this Privacy Policy periodically.
17. Contact Us
If you have questions about this Privacy Policy or how Armor & Faith handles personal information, please contact us:
Armor & Faith
Website: armorandfaith.com
Privacy Email: hello@armorandfaith.com
Last Updated: September 10, 2026